Anticipation is now an essential key for strategy! New disruptive business models, innovation, emerging markets all require constant attention and anticipation if a firm is to sustain its competitive position.

Mapping and Anticipating the Competitive Landscape is a model in which a new perspective is introduced. The model helps identify which actors are sources of the critical changes in the environment having a significant impact on the organization. The anticipation of these changes means that the right action/decision can be taken in the right time frame.

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