Artículos

One of the main purposes of any competitive intelligence (CI) function should be anticipating changes in the environment. Any decisions based on good intelligence should take into consideration the changes that the CI process has detected in areas such as the competitive, technological, product, consumer, or geopolitical landscape..

Los autores definen el concepto de inteligencia competitiva (IC) y realizan una breve revisión de las etapas de la inteligencia competitiva en España a través de la bibliografía. El artículo analiza la situación actual de la inteligencia competitiva, con sus singularidades y especializaciones en los diferentes tipos de sectores durante los últimos 15 años. Esta situación actual se compara con la comparativa de la situación de la inteligencia competitiva con otros países. El artículo se completa con el análisis de las
oportunidades y retos a los que la profesión de documentalista se enfrenta en relación a la IC y con la prospectiva de la IC en España.

The purpose of this paper is to put forward a research framework capable of detecting the hidden needs of a firm in terms of type of formal competitive intelligence program (CIP). The model will focus on the internal and external determinants which compel an organization to establish a formalized intelligence process. This study is concerned with measuring the competitive intelligence sensitivity of a particular organization in a particular context. The first part introduces two different approaches to the examination of the corporate and decision maker's needs which are generally used in the competitive intelligence field. Subsequently, it discusses the decision maker's role and the potential failure to determine the CI needs as well as the potential value of the CI program. The second part focuses on research questions. The third part discusses which types of external and internal factors prompt a firm to establish a formal CIP. The paper concentrates on putting forward the factors which are assumed to have the most significant analytical influence and through which it is possible to pinpoint which organizations need to establish a CIP as well as the type of process required.

El caso de Metso Automation quiere exponer la implantación y crecimiento de la función de Inteligencia Competitiva en una empresa perteneciente a un grupo Finlandés. Este artículo describe la situación actual y los elementos que más destacan del sistema de Inteligencia en la empresa. El artículo introduce también algunas observaciones y las actividades que la empresa tiene previsto mejorar.

The Metso Automation case company describes the implementation and the development of the Business Intelligence function in a company which is part of a Finnish holding. This article describes the current situation and the distinctive elements of the company’s Intelligence system. The article also introduces several observations and discuss those activities that should be improved.