This interactive workshop is designed for CI managers and directors seeking direction in how to plan develop and achieve a world class CI function in their organization. The workshop presents a research-generated model of World-Class Competitive Intelligence incorporating a project management approach to the enhancement of competitive intelligence. Participants will use the model to benchmark their current positions, to identify the phases of development their companies have gone through and to prepare action plans for further development.

Key Take-Aways

• Steps to benchmark your CI programs relative to norms
• Process to identify gaps in your efforts
• Methodology for improving your CI function based on CI best evidence
• Development of a CI action plan to close the gaps identified in the 1st learning objective.